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WeSellPanasonic.com - M.A.P Requirement

Place your item into the Shopping Cart to see the actual price you will be paying at checkout!!

M.A.P. - Minimum Advertised Pricing Policy
 
Many of our manufacturers (such as Panasonic and some others) now have a Minimum Advertised Pricing (MAP) policy that we are contractually required to not "advertise" their product below a specific price. This is a required contract with these suppliers for us to resell these products.
 
There is quite a bit of controversy about what part of an Internet eStore represents what is an "advertisement" and what part of the eStore is an actual offer to buy or in essence, a "commercial transaction".  Some recent legal rulings by the US Circuit Courts and FTC rulings MAY shed more light upon this subject as they seem to agree that a shopping cart on a website MAY be construed as an offer to buy and thus a commercial transaction - not applicable to these MAP agreements.
 
There is currently no mechanism to display the correct discounted pricing in the open on our website within the constraints of these agreement with these manufacturers.
 
Since WeSellPanasonic's "Advertised Pricing" is available on our website to the general public even though our selling prices may be different, we have implemented a special secure web site for viewing the ACTUAL prices that we will charge.
 
Once you enter the item into our protected "shopping cart", you are considered to have entered our "online retail storefront" and are no longer on our "advertising website", therefore the agreement is upheld, but you also can see the actual selling pricing.
 

 

 

  

 

   
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